Hint

AI-powered app for personalized streaming discovery

Mobile App,
UX/UI Design,
Design System,
AI

About the project

Hint is an AI-powered mobile app designed to enhance your streaming experience by suggesting movies and TV shows tailored to your preferences. Before the launch of their brand new app, Hint reached out to us seeking assistance in enhancing the onboarding process, among other things. Our goal was to create a seamless onboarding process, enabling users to quickly start using the app with their TV show and movie preferences preconfigured. Our work also involved improving the UI, ensuring it is visually appealing and consistent throughout the app.

A Seamless Onboarding

First impressions matter. Onboarding is a common place for a user to become acquainted with a newly downloaded app and a great opportunity for the app to start getting to know the user. This was identified by HINT, who recognized the importance of a great, seamless onboarding process to kick-start the user-app relationship and create a positive first impression.

We took on this challenge and designed a step-by-step onboarding that gathers a lot of information but feels light and enjoyable to go through—a win-win situation.

Enchanced User Interface

Coherent and beautiful design is essential for a product to feel solid and provide a sense of quality. The design system we created for HINT helps achieve these objectives and future-proofs upcoming features of the app. Inspired by the old HINT app, we further evolved the graphical elements and UI design to meet a high standard using variables in Figma.

Take aways

Thanks to HINT and this project, we have gained a new fascination with onboarding. At first touch, onboarding might feel like a prolongation of a tedious sign-up flow, but upon delving into its mechanics, it becomes clear that a great onboarding process could provide serious value to both users and the business. When designing the HINT app, we had to constantly align with the development team to elevate the AI and ensure that the UI provided it with the best input possible. While such collaboration is not novel, working with the current generation of AI demands a different mindset in design. This is particularly exciting, especially when the AI-powered service has disruptive potential like HINT.

Words from the client

❝ We are eternally grateful that Intunio wants to work with us. Their dedicated team with world-class UX has provided us with a design system that has been invaluable for our app. They are engaged, come up with suggestions and ideas, and it's obvious that they genuinely care.