UX, design and software for industrial products
Intunio specialises in industrial UX. We design HMI, embedded UI, and design systems for industrial product families with long lifecycles.
Intunio is a design and development studio based in Gothenburg. We help industrial companies design and build digital products where safety and precision are critical, systems are complex, and every decision impacts operations, safety, and reliability in daily use. We work across embedded interfaces, configuration tools, web-based platforms, and shared design systems.
We make advanced technology clear, efficient, and reliable to use — in real industrial environments.
What we do
UX for complex industrial systems: HMI, operator interfaces, and decision support for safety-critical environments
Embedded UI and product-integrated interfaces: design for small displays, hybrid interactions (touch + buttons + status indicators), tightly integrated with hardware
SCADA interfaces and control systems: monitoring, status, diagnostics, alarm management
Web-based industrial applications: configuration, monitoring, analysis, working alongside product-integrated interfaces
Design systems for industrial product families: a shared foundation across multiple products, teams, and platforms
Accessibility in industrial systems: accessibility as quality, critical when users are operators in demanding environments
UX research and design strategy: for long product cycles and technically mature markets
We are based in Gothenburg, at the heart of one of Sweden's strongest industrial clusters, working closely with technology and product teams in industrial organisations, often located in Gothenburg and Western Sweden, where proximity and collaboration are key to how we work.
Our industrial experience
Our experience comes from long-term collaborations with established industrial companies such as Emerson, Autoliv, and Electrolux, where digital software is a core part of the product, for example configuration tools, monitoring solutions, and product-integrated interfaces that must remain reliable over long periods of time.
We are often brought in when products and systems have evolved over many years, resulting in interfaces and structures that no longer reflect current needs. Our role is to introduce clarity, structure, and shared principles that make systems easier to understand, develop, and maintain, without compromising safety or technical requirements.
Industry in transition
A new generation of operators, technicians, and engineers are entering industrial workplaces with different expectations from those who retired. Industrial markets have also reached a high level of technical maturity, and UX is moving from finish to function as hardware and performance become comparable across suppliers.
That doesn't mean consumer patterns can be scaled directly. Industrial UX has its own conditions — users are experts, systems are safety-critical, and accessibility overlaps with safety and operational reliability.
Want to read more about how this looks in practice? See our article Industry in transition – why UX matters.
Deep dive: Emerson
Since 2021, we have partnered with Rosemount Tank Radar AB, part of Emerson, on user experience for their industrial software. The work spans product-integrated interfaces, configuration and monitoring tools, and the long-term development of shared principles for design and usability.
As part of the engagement, we built a design system for Emerson's industrial products. A variable-based foundation in Figma, documented in Supernova, now used as the platform for several software products within Rosemount Tank Radar AB.
How we work in industrial engagements
We work as an extension of our clients' teams, with a focus on long-term collaboration and trust. This is common in industrial projects with long lifecycles and complex dependencies:
Close collaboration with product owners, engineers, and development teams
Design decisions grounded in real user needs, not assumptions
A focus on sustainability, maintainability, and long-term quality
Tight integration between UX, design, and development — design and code share the backlog
What we offer
Industrial engagements vary more in scope than consumer projects: context studies take time, safety-critical validation requires care. Three common engagements:
UX strategy and pre-study for an industrial project (80–160 hours, 2–4 weeks): context study, stakeholder interviews, prioritised action plan, and high-fidelity concept for an industrial product or platform.
Design and evolution of an industrial interface (from 160 hours and up, from 4 weeks): HMI, operator interface, embedded UI, or web-based configuration. We design and support implementation alongside your development team.
Design system for an industrial product family (from 320 hours, from 8 weeks): shared foundation in Figma, component library, documentation, governance — for multiple products and teams. A longer engagement that often runs across six months or more.
For clients with multiple product teams or long product cycles, we often work in continuous monthly engagement rather than discrete projects. That continuity is valuable in a sector where context knowledge is decisive.
Pricing
995 SEK/hour (discounted rate with a monthly agreement)
We apply a discounted hourly rate for monthly agreements: you pay the month's estimated cost in advance, and get a price you can plan around. No commitment beyond the current month. The model applies to all our services, and fits industrial engagements particularly well since they often run across longer periods.
AI tools are included in the rate
We use Claude, Cursor, and Codex to make all our work more efficient: in review work, design work, and code. It's our expertise working faster.
Common starting points
Three typical situations where a conversation with Intunio becomes relevant:
When an industrial interface or HMI needs to be modernised
The product has been around for a long time, the interface no longer reflects current needs, a new generation of operators is coming in. A pre-study maps the current state and points to the way forward.
When a design system for multiple industrial products needs to be built or renewed
A shared foundation for embedded UI, configuration tools, and web-based applications, where multiple teams and platforms are currently working in parallel without coordination.
When a web-based configuration or monitoring platform needs to be designed or improved
Tools used alongside product-integrated interfaces, where clarity, stability, and performance are decisive.
In all three cases the starting point is the same: industrial systems deserve the same care for usability as consumer products — on industry's own terms.
Related content
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Frequently asked questions
Intunio is based in Gothenburg, on Korsgatan 24 in the city centre of one of Sweden's strongest industrial clusters. For industrial clients in Gothenburg and Western Sweden, proximity is an important part of the collaboration — site visits, workshops, and check-ins often happen on-site, which is particularly valuable in industrial engagements where the context has to be experienced directly. It also matches our model: we become an extension of your team over time, not an external supplier.
Yes. Intunio has had continuous engagements with industrial and technology companies in Sweden, Europe, and North America throughout our history. We have particular experience with clients in the US and Canada, so working across time zones is part of our normal rhythm. Design work, design system development, and UX research are carried out mostly remotely, complemented by workshops and on-site visits where it's valuable — and in industrial engagements it often is, because the context needs to be experienced directly.
Users are experts, not consumers. Systems are often safety-critical. Product cycles are long (often 10+ years). The context can be demanding: time pressure, noise and movement, gloves, bright light, embedded hardware with limited screen space. Industrial UX is less about simplification and more about structuring complexity so it becomes manageable. Same fundamentals, different priorities.
Yes. We have experience designing for small displays, hybrid interactions (touch + buttons + status indicators), and interfaces tightly integrated with hardware. See the embedded UI service for more details, or the Emerson Design System case for a concrete example.
It depends on the number of products, number of teams, and whether there's existing material to build on. An initial foundation typically takes 8–12 weeks. Scaling out to multiple products and establishing governance is a longer engagement that runs across six months to a year. We often work in continuous collaboration since design systems are platforms, not one-off projects.
With great care for context studies, validation, and documentation. In safety-critical contexts, interviews aren't enough. Observation and field studies are needed to understand how the product is actually used in operation. Design decisions are documented with rationale so they can be reviewed and challenged. We work closely with engineering teams so that UX, safety, and technical requirements are balanced early, not at the end.
With a monthly agreement, the hourly rate is 995 SEK (our discounted rate). You pay the month's estimated cost in advance and get a price you can plan around. No commitment beyond the current month — it runs month by month. For industrial engagements the monthly agreement is particularly common, since the work often spans several months or years and continuity is valuable in itself.
AI tools are included in the rate. We use Claude, Cursor, and Codex where they make the work better: in analysis, design system work, and code. In industrial engagements the value is often in iteration speed: faster knowledge synthesis, faster prototyping, faster documentation. It's expertise in industrial systems working faster, not AI replacing the expertise.
Intunio Gothenburg
Intunio is a design and development studio based in Gothenburg. We help companies create digital products, apps, and systems that are easy to use and built to last.
Inom industriell UX arbetar vi med HMI, embedded UI och designsystem för säkerhetskritiska produkter, alltid med fokus på operatörens behov, tekniska krav och långsiktig drift.
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